AI Content

AI content, directed by people.

AI moves fast — but a tool doesn't tell a story. We direct the prompts, the shot list, and the edit so the result reads as a deliberate, on-brand piece. Not random output.

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Petri has adapted his knowledge to reflect the emerging digital environment to become the best in class, combining creativity with technical flair.
Karen AllenBBC Correspondent, Karen Allen International
How we work

The director stays in the chair.

Direction

We decide what the piece has to say before we touch a model. AI without a director is noise — the story comes first.

Generation

Prompts, shot lists, and look tests, run by people who've directed real production for two decades. We steer the tool; the tool doesn't steer us.

Assembly

AI, live action, and animation cut together into one coherent piece — character-consistent, on brand, deliberate.

Delivery

Finished to broadcast standard, on the date we agreed. It reads as real production, because that's how we make it.

Selected work

AI content we've made.

AI-Directed Short

AI footage directed end to end — character-consistent and coherent.

AI Social Short

A short-form AI piece built for the feed — fast, on brand, deliberate.

First AI Experiment

Our first AI generation test — where the directed-AI workflow began.

See all AI work
What we make

Speed with a hand on the wheel.

Veo3 Generation

AI footage that's directed, not random.

  • Character consistency
  • Coherent narrative
  • Fast, controlled turnarounds

AI-Assisted Production

Speed up the grind so craft gets the time.

  • AI folded into the pipeline
  • Faster iteration cycles
  • Quality kept human-led

Concept & Pre-Viz

Make the expensive decisions with eyes open.

  • Look & style tests
  • Character exploration
  • Early shot options

Hybrid Pieces

AI, live action, and animation as one finished cut.

  • Blended footage
  • On-brand, deliberate edits
  • Reads as real production

Curious what AI can do for your content?

Bring the idea. We'll show you where AI speeds things up — and where a human still has to drive.

Start a Project